Hey Business Owners,
There are times when a potential customer can easily afford your product or service but they hesitate or don't purchase because of FEAR.
Sometimes it's fear that's connected to a previous experience, fear of the unknown or simply just the fear of trying something new.
As a Business Owner this is NOT your burden to carry but you still don't want to miss out on the opportunity to start a new customer relationship.
In this situation, you want to anticipate and prepare for those obstacles called "Customer Fears". I'm NOT saying to expect a fearful customer.
I'm saying, make sure that you create an environment that crushes fear and makes people feel safe with you and your business.
Then, be very intentional about setting an ATMOSPHERE that gives the potential customer confidence to move forward with you.
With that being said; I want to repeat something that I said earlier.
Their Fear, is NOT your burden to CARRY but if you want more customers; you will definitely start CARING.
Fearful customers are NOT bad customers; they just need their fear removed.
Here are some AWESOME RESOURCES, that will help you WIN in your Business.